Lumiere

Introduction

Urban Old Fashion Clothes Retailer

Details

Services :

Payment

Werbsite

Client :

Lumiere

Year :

2025

Timeline :

8 Weeks

Credits

Frontend & UIUX Engineer :

Abby Su

The Challenge

Addressing the Critical Need for a Unified Brand Identity That Truly Resonates With the Target Audience

Lumiere lacked a cohesive brand identity and relied on generic imagery, making it hard to connect emotionally with their audience. They needed a consistent, scalable visual system to unify packaging, digital, and marketing.

Our Solution

Crafting a Minimalist, Authentic Brand Identity That Reflects Core Values and Engages Consumers

We created a minimalist brand identity with clean typography, neutral colors, and authentic photography that highlights natural beauty. Our approach combined strategy and creative visuals to reflect Lumiere’s core values.

The Outcome

Delivering Tangible Business Growth and Industry Recognition Through Strategic Design and Visual Storytelling

Lumiere’s refreshed brand increased audience engagement by 110%, attracted new retail partnerships, and earned industry recognition for outstanding visual craftsmanship — all while feeling true to their essence.

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”

— Clara V.

Jason M.

Co-founder at Lumiere

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