Lumiere
Introduction
Details
Services :
Client :
Lumiere
Year :
2025
Timeline :
8 Weeks
Credits
Frontend & UIUX Engineer :
Abby Su
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The Challenge
Lumiere lacked a cohesive brand identity and relied on generic imagery, making it hard to connect emotionally with their audience. They needed a consistent, scalable visual system to unify packaging, digital, and marketing.
Our Solution
We created a minimalist brand identity with clean typography, neutral colors, and authentic photography that highlights natural beauty. Our approach combined strategy and creative visuals to reflect Lumiere’s core values.
The Outcome
Lumiere’s refreshed brand increased audience engagement by 110%, attracted new retail partnerships, and earned industry recognition for outstanding visual craftsmanship — all while feeling true to their essence.
“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”
Co-founder at Lumiere
